Our Team 

We are a team of experienced business advisers, with over 200 years of cumulative experience across all relevant business topics and industries. All our colleagues worked many years in top global consultancies and/or in large companies in Romania; many of them are or have been in Board positions in major companies. 

What sets us apart from other consultancies is really the breadth and the depth of our expertise, due to which our consultants can hit the ground running and can add immediate value to your business. 

Short introduction of our key team members: 

 Vasile Iuga 

One of the most experienced consultants in Romania, with over 30 years of experience in international standards for financial reporting, financial audit, business evaluation and restructuring, corporate governance, in takeovers, mergers, acquisitions, privatizations and strategic consulting, in Romania and Eastern Europe.

Former Country Managing Partner of PwC in Romania, Managing Partner for PwC in SEE, member of the Board of PwC CEE.

Extensive audit, consulting and financial experience across industries; member of the Board in several major companies.

Lectured over 200 national and international events on topics including energy, financial sector, economic development, competitiveness, financial markets, privatization, infrastructure and industrialization, financial reporting, governance, regulation, financial audit, evaluation

 Bogdan Belciu 

One of the most experienced management consultants on the Romanian market, with over 20 years of strategic management consulting in Romania, CEE, Europe and US

Former Partner level positions with Boston Consulting Group, PwC, Kearney

Wide experience across all spectrum of management consulting services – from strategy to operations and IT – and across industries – from energy and telecom to financial services

Focused on strategy and corporate transformation; lead many companies through major changes in the operating model and helped them reshape their business to increase competitiveness and improve operational performance. 

 Razvan Cretu 

Over 20 years of experience in entrepreneurial M&A on both sides of a transaction, mastering the specifically needed skills required to be successful on the Romanian market

Capacity to integrate in reticent Board of Directors and to gain the level of appreciation and confidence needed to impose decisions from minority positions

Tested abilities in restructuring companies and transforming them into unique sale propositions

Start up experience in one of the fastest growing company in the beverages industry in the past years

 Paul Gheorghiu 

15 years experience in management consulting and management positions, with a focus on strategy and operations, having coordinated a series of full-cycle organizational transformation projects. Managing Partner for Romanian business consulting companies, former senior consultant at PwC, chairman and member of the Board in several major Romanian and international companies. 

Under Paul’s direction, his teams have managed significant cross-functional development efforts for a large portfolio of private and public sector companies from various industries, including IT and technology (RPA, machine learning, AI), energy, telecom, manufacturing, pharma and healthcare.

 Ciprian Ladunca 

Trusted Advisor with finance, risk management, corporate governance and KPMG expertise

Certified Independent Director, serving for listed and not-listed financial institutions, not-for-profit, private and public sector organizations, adding value in all Board of Directors Committees, especially as Chairman of the Audit Committee

CFO & DCEO serving for AIG and Metlife. Involved in M&A, being responsible for corporate finance, integration and change management

Sectorial expertise includes financial institutions, infrastructure, aviation and energy

 Paul Murariu 

Over 20 years of strategic management consulting in Romania, SEE, Middle East

Wide experience on strategic, digital transformation and organizational topics, in industries including Energy & Utilities, Industrial Goods, Pharma & Healthcare, Insurance, FMCG, Tech, Agriculture 

Former experience with Kearney, Tenaris, KPMG

 Mihai Matei 

Solid operational experience in various industries - food / beverage, telecom, health services, waste & recycling, industry

Solid operational, hands-on experience, leading to significant performance improvements

Strategic consultant with private equity companies which are in accelerated expansion, contributing to the development of teams, the improvement of compliance and the development of the business for the companies in their portfolio 

 Anca Tudorie 

Over 10 years of experience in business consulting, focused on utilities 

Part of more than 15 major projects carried out for Romanian and Bulgarian utility companies, addressing functional topics like post merger integration, digitalization, energy performance 

 Alina Cazacu 

Over 12 years of hands-on experience in E-Commerce, Online publishing & Online marketing

Former Experienced Management consultant at Kearney

Head of Marketing & Business Development in elefant.ro, the second ecommerce player in Romania

Head of Digital in PRO TV - Managed the largest on-line media inventory in Romania

Expert Evaluator & Jury Member within the Horizon Program @European Commission

Expertise in the main start-up development methodologies (Lean start-up, Value proposition & business model Canvas, Design Sprint)

 Elena Popa 

Over 10 years of management consulting experience, focused on organizational design and business transformation, cost optimization and benchmarking, market assessments, commercial due diligences, strategy definition and implementation

Experience in both in public and private sector, across industries


Our Strategic Partners  

To complement the experience of our team, we established strategic partnerships with top firms in relevant business areas:

  • Legal services


GNP Guia Naghi si Asociatii, a top law firm ranked by Chambers, Legal 500, GCR (among others), with particular strengths in Pharma & Regulatory, Competition and State Aid, Public Procurement, Data Protection, Compliance, Corporate M&A, IT&C, Disputes Resolution, Intellectual Property


Belciu & Jambori, an experienced law firm with a strong focus on commercial law with over 20 years of experience on the Romanian market, working with clients on all business topics, from contracting to labor and commercial litigation. 

  • Insolvency


Belciu Insolvency, an established insolvency practice with clients across industries, which works very closely with the related law office, complementing each other's capabilities. 

  • Compliance and risk management

ASCENTOR is a professional services organization providing advisory and assurance solutions to medium and large companies across all major industries in Romania and South Eastern Europe since 1995. The firm has built its foundation on the experience of its partners, all from international advisory firms and multinational organizations.

  • IT & tech

Software Group is a global technology company specialized in digitalization and integration solutions primarily for institutions that provide financial services. The company helps financial service providers successfully go through the process of digital transformation, extend their outreach and improve operational efficiency. Software Group  is also active in other industries like telecom and pharma.